According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%. Therefore, pick the right color for your business and maximize your revenue potential.Color is powerful. It evokes emotional responses, helping customers and prospects make associations with particular brands. In fact, color helps people remember brands longer and decide what to buy.
- Blue is typically associated with strength, trustworthiness, and loyalty. That's IBM, Lowe's, AMEX, and Hewlett-Packard use blue logos and color schemes.
- Orange is associated with fun, excitement, action, warmth, and passion. Nickelodeon, Amazon, Fanta Soda, and Firefox focus on orange.
- Red stands for energy and power. It's youthful and bold. Check out the red logos and color schemes of Coca-Cola, Virgin, Target, and Netflix.
- Green is the color of wealth, and many financial services firms, including Fidelity, H&R Block, and TDAmeritrade, embrace it. It's also the color of nature—think Animal Planet, Greenpeace, and Whole Foods—and can represent natural strength: Think Starbucks, Tropicana, and Monster Energy.
- Yellow conveys happiness, optimism, and friendliness—while grabbing attention. Among the logos that use yellow are those of McDonald's, Hertz, Nikon, Best Buy, and IKEA.
- Pink is (stereo)typically seen as romantic and feminine, representing love and warmth. Pink logos include PINK by Victoria's Secret, Baskin Robbins, and Barbie.
Consider—and, if necessary, rethink—your identity, brand, and values, and then select colors to convey those attributes. With a color palette that evokes your brand's true DNA, your marketing will achieve greater success.